PRIVACY POLICY

Privacy Policy
Last updated: 25/03/26

House of Horsepower is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store and protect your personal data when you visit our website, contact us, enquire about a vehicle, or submit information through our forms.

This policy is intended to help you understand what personal data we collect, why we collect it, and what rights you have under UK data protection law.

1. WHO WE ARE

House of Horsepower
Email: [insert email address]
Phone: [insert phone number]
Address: [insert business address]

For the purposes of data protection law, House of Horsepower is the data controller of your personal data.

2. WHAT PERSONAL DATA WE COLLECT

We may collect and process the following information:

  • Your name

  • Your email address

  • Your phone number, if you provide it

  • Your vehicle details, including make, model and registration

  • Any additional information you provide through contact forms, valuation forms, email or telephone

  • Technical information such as IP address, browser type, device type and pages visited on our website

  • Marketing preferences, where you have chosen to receive updates from us

3. HOW WE COLLECT YOUR DATA

We collect data when:

  • You fill in a contact form on our website

  • You complete a “Sell Your Car” or valuation enquiry form

  • You email, call or otherwise contact us

  • You subscribe to any marketing communications

  • You browse our website and consent to certain cookies or tracking technologies

4. HOW WE USE YOUR PERSONAL DATA

We may use your personal data to:

  • Respond to your enquiries

  • Provide details about vehicles or services you have asked about

  • Assess a vehicle you are interested in selling

  • Arrange viewings, appointments, test drives or follow-up contact

  • Improve our website, services and user experience

  • Maintain internal records

  • Send marketing communications, where permitted and where you have consented if required

  • Comply with legal and regulatory obligations

5. OUR LAWFUL BASES FOR PROCESSING

Under UK GDPR, we rely on one or more of the following lawful bases:

  • Legitimate interests — to respond to enquiries, manage our business, improve our website and communicate with prospective buyers and sellers

  • Contract — where processing is necessary to take steps at your request or to enter into or perform a contract

  • Consent — where you have given us permission, for example to receive marketing communications or accept certain cookies

  • Legal obligation — where we need to process your data to comply with legal or regulatory requirements

6. MARKETING COMMUNICATIONS

If you opt in to receive marketing from us, we may use your contact details to send updates about vehicles, services or news we believe may be of interest.

You can opt out of marketing at any time by contacting us at [insert email address] or by using the unsubscribe option in any marketing email.

7. SHARING YOUR DATA

We do not sell your personal data.

We may share your data with trusted third parties where necessary, including:

  • Website hosting and website support providers

  • Email and communications service providers

  • CRM or enquiry management platforms

  • Professional advisers such as legal, compliance or accounting advisers

  • Regulatory authorities, law enforcement or courts where required by law

We only share personal data where necessary and where there is an appropriate legal basis for doing so.

8. INTERNATIONAL TRANSFERS

Some third-party service providers may store or process personal data outside the UK. Where this happens, we will take reasonable steps to ensure appropriate safeguards are in place so your personal data remains protected.

9. HOW LONG WE KEEP YOUR DATA

We keep personal data only for as long as necessary for the purposes for which it was collected, including to satisfy legal, accounting, tax or regulatory requirements.

How long we keep your information will depend on the nature of the enquiry or relationship. When your data is no longer required, we will securely delete or anonymise it.

10. DATA SECURITY

We take reasonable technical and organisational measures to protect your personal data from unauthorised access, use, loss, disclosure or alteration.

However, no method of transmission over the internet or electronic storage is completely secure, so we cannot guarantee absolute security.

11. YOUR RIGHTS

Under UK data protection law, you may have the right to:

  • Request access to the personal data we hold about you

  • Request correction of inaccurate or incomplete data

  • Request erasure of your personal data in certain circumstances

  • Request restriction of processing in certain circumstances

  • Object to processing based on legitimate interests

  • Request transfer of your data to another organisation, where applicable

  • Withdraw consent at any time where processing is based on consent

If you would like to exercise any of these rights, please contact us at [insert email address].

12. THIRD-PARTY LINKS

Our website may contain links to other websites. If you follow a link to any external site, please note that those websites have their own privacy policies and we do not accept responsibility for how they handle your data.

13. COMPLAINTS

If you have any concerns about how we use your personal data, we would appreciate the opportunity to address them first. Please contact us at [insert email address].

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK regulator for data protection matters. ICO guidance confirms that individuals can complain to the ICO about how an organisation has handled their personal information.

Information Commissioner’s Office
Website: ico.org.uk

14. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. Any changes will be posted on this page and the “Last updated” date will be revised.